Practical diagnostic no. 01 · AI Discovery Readiness Diagnostic
How does AI describe your hotel?
A five-step check for your team. It shows where the facts about your hotel are wrong or different across the web, and what AI assistants say about you today.
Version 3, September 2026Guide and workbookFree, no registrationFree to use, copy and adapt
The guide and the workbook belong together. Companion to “The Invisible Shortlist” · German version
What it is for
Travellers now ask AI assistants for hotel advice. The assistants build their answers from what the web says about your hotel. This check shows what the web says, where it is wrong, and what the assistants answer today.
It needs no software and no budget. Your revenue, e-commerce or marketing team can run it, or your agency. Everything happens in one workbook.
- For
- General managers, revenue and marketing teams, and the agencies that work for them.
- Size
- Quick check: 12 facts, about half a day. Full check: 23 facts plus your own, about two days. Most hotels should start with the quick check and stop there until it shows a reason to go further.
- Result
- Tab 5 of the workbook, one page: how many facts are confirmed, how often AI names your hotel, how often it names your main strength, where the big websites contradict your facts, and the first five problems to fix, each with an owner and a date.
How the check works
The five steps of the guide. The workbook takes you through each one; an invented example hotel shows what a completed run looks like.
Write down what is trueStart with your own list of facts, signed off by the GM. Every later step compares against this list.
Ask AI, without helpAsk AI about your hotel before anyone changes a listing: the same questions, three times each.
Compare the websitesCheck each website against your list. The differences often explain what AI said in step 2.
Sort the problemsFix first what could change a booking.
Repeat and compareAsk the same questions again: once as a baseline, then every quarter and after big changes.
What the check does not do
The result shows counts only. The method is good at finding problems and too rough for a score.
The guide states: “We found no study showing that cleaner listings make AI recommend a hotel more often.” So treat any change in AI answers as something you watch and test.
Downloads
Free, no registration. The guide and the workbook belong together.
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How does AI describe your hotel? Guide, 7 pagesGerman version
PDF · 284 kB
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Diagnostic workbook With the example Hotel Aurora and a glossaryGerman version
Excel · 41 kB
Origin
Companion to the briefing “The Invisible Shortlist”, edition 1, September 2026, by Riccardo Giacometti, Cross-Point.
If the check raises questions for your business, you can write to Cross-Point and describe the specific challenge.